Pantone, on Friday, announced the colour of the year 2023. A little away from the anyway-raging hot pink, the colour that’s going to rule runways, wardrobes and home decor in the upcoming year is Viva Magenta.
In the official announcement on Instagram, Pantone described Viva Magenta as “an unconventional shade for an unconventional time.” The institute called it a hybrid colour, a nuanced crimson red tone, and added that “it is an animated red that encourages experimentation and self-expression without restraint.”
Isn’t it a simple colour, exuding elegance in abundance? If you wish to add some Viva Magenta outfits to your wardrobe, you are in for a treat! We gave a closer look to the coveted closets of fashion-forward celebrities and laid our eyes on some steal-worthy numbers. From Kiara Advani to Rashmika Mandanna, Viva Magenta already seems to be a favourite among Bollywood celebs.
KIARA ADVANI
Kiara Advani is among the most stylish divas in the film industry at the moment and her wardrobe is full to the brim with steal-worthy picks. During the promotional tour of her film Laxmmi Bomb in 2020, the actress put forth an impressive look in a magenta-hued sharara set by designer Arpita Mehta.
Her stylish outfit was drenched in berry hues, a colour palette revolving around Viva Magenta, and boasted of a sultry embellished blouse with striped dupatta and polka-dotted pants. A layered kundan choker and her hair kept open in soft waves added to her ethnic charm. Her outfit, we must add, also served a lesson on how to pair clashing prints.
RASHMIKA MANDANNA
You can also turn to Rashmika Mandanna’s wardrobe to steal some inspiration on how to add Pantone of the Year 2023 to your fashion diaries. The actress clad herself in an elegant saree in a similar shade earlier this year. It certainly deserves your attention!
She picked a simplistic drape adorned with hand-embroidered border and teamed it with a sleeveless matching blouse. A pair of statement earrings was all she needed to glam up her look.
MADHURI DIXIT
Dhak Dhak Girl Madhuri Dixit is an avid enthusiast of embracing vivid hues. And, Viva Magenta is one among them! For a recent appearance, she exuded ethnic elegance in a magenta-hued kurta with matching palazzos. The yoke of her graceful kurta was enlivened with dainty traditional embroidery, matching with the work on the hem of her pants.
For another shoot, the actress rocked a sleeveless co-ord set featuring striking magenta printed motifs on the white expanse.
SARA ALI KHAN
How about adding a stylish jumpsuit to your closet in Viva Magenta shade, for it can be a great addition to your party wardrobe? Proving the same is Sara Ali Khan who rocked a head-turning jumpsuit in a similar shade a while back. She made a fashion-forward choice and opted for a one-shoulder number featuring dramatic sleeves.
The diva didn’t need much to complete her look as her outfit did all the talking. Take notes!
ANANYA PANDAY
If your fashion choices are inclined towards the boho aesthetic, you can steal some inspiration from Ananya Panday on how to add the Pantone colour of the year 2023 to your stylish sprees. The actress wore a magenta-hued Ikkat bralette adorned with cowrie shells, and teamed the sultry number with matching trousers.