Why South Korea should be your next travel destination for business and leisure

Touted among the most spirited and colourful countries around the world.

The Republic of Korea, or South Korea, effortlessly fuses its unique culture, immersive experiences, and innovative technology with great balance.

Bustling city streets aglow in neon hues, dramatic landscapes dotted with hills and forested trails, a burgeoning food scene, and deep artisanal culture that takes you 5,000 years back in time–South Korea is every intrepid traveller’s dream come true.

Add to it hypermodern architecture dominating the glittering skylines, safe and sustainable convention locations, global connectivity and an impressive range of government-led initiatives for smooth operations together make this East Asian nation an exceptional destination for meetings, incentives, conferences, and exhibitions (MICE).